Already now – with an energy efficiency of 87 GJ/tN – the N2 Applied plasma reactor gives business cases proving indeed profitable for quite a few key market segments. When Ferdinand, Rune and the rest of the SBI team get it down to 36 GJ/tN – our target – it is hallelujah here at headquarters.
Among large European farms we are competitive in 8% of the market already. For large American farms the corresponding number is 5%. Much is determined by the electricity price in respective geography – ranging from 50 to 130 USD/MWh within the market segments we are targeting.
When we operate at energy efficiency of 36 GJ/tN – hopefully only months from now – we will be competitive in 100% of many of our key market segments.
We are in the process of identifying and selecting what we call “application partners” within the most promising market segments for the N fix technology. Or at least within the market segments where we see that pay-back time of the investment will be shortest. And hence revenue potential for N2 Applied in the short term probably the highest. Much needed – given 4 years of development work.
During the fall of 2014 we plan to identify and prepare four application development partners for our platform technology – let us know if you have a candidate who ought to be considered.